Tag Archives: G.I. Joe PSAs

February 10, 2012 · 11:59 AM

G.I. Joe PSA #34 kid model sheets

Prose recollections of my life as a G.I. Joe fan continue next week.  In the meantime, to celebrate Jim Sorenson’s announcement about his book of G.I. Joe animation model sheets (I helped out a little bit), today’s post features the model sheets for the two boys in PSA #34:

Thanks again to YouTube user PSAGIJoe for uploading the original public service announcements.

I love this one for its mild message about nutrition, rather than the more severe topics of theft, vehicular injury, and death by asphyxiation, as well its catalog of animation mistakes:  the color pop on Lifeline’s backpack, the terrible animation of the trio biting and chewing, Lifeline’s ability to talk without chewing, the oddity of bumping into a special forces operative single-handedly juggling fruit while… waiting for us?  Also, that weird apple vending machine thing.

Is this just a poorly designed shelf?  Are those apples floating in zero G?  Is it a graphic of apples printed on the front surface of an apple vending machine?  It’s in no way important, but to me it strikes of the cultural divide between America and Japan (or Korea) crossed with an impending deadline.  I don’t have the storyboard for this PSA, but I’ll guess that the backgrounds weren’t fully fleshed out.  Photocopies went to the animators overseas, where retail stores are a little different, and some talented background painter whipped up this contraption:

G.I. Joe PSA 34 composite screencap apples

Anyway, here’s Terrell Williams and “boy,” all ready for their close-ups.

G.I. Joe PSA 34 models sheets Terrell WilliamsG.I. Joe PSA 34 models sheets Terrell Williams and boy

They’re unsigned, so I don’t know who drew them, but looking over the list of G.I. Joe model designers, I’d guess Carol Lundberg, John Koch, or William Draut.

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July 18, 2011 · 12:45 PM

Behind the scenes of G.I. Joe – PSA #10 Storyboard

G.I. Joe PSA

Endorsed by the National Child Safety Council, a non-profit founded in 1955, the now infamous G.I. Joe public service announcements (PSAs) were created to elevate the series’ profile as an agent for pro-social values and to ward off criticism from parents’ groups that the G.I. Joe cartoon was a) violent and b) a half-hour toy commercial.  35 PSAs were created in all, with topics ranging from not giving in to peer pressure, to nutrition, and to owning up to one’s own mistakes.  The format was likely borrowed from Filmation’s 1983 series He-Man and the Masters of the Universe.  In that show, at episode’s end a marquee character would directly address the audience and refer to an incident from the proceeding episode.  The Joe ones were different, working both in “regular” continuity wherein the Joes spoke to kids in-scene, and not the television audience, but also a kind of parallel universe where the Joes were always near suburban danger and utterly lacking in top secret status.

For Footloose’s rapid-fire instructions, PSA #10 is one of my favorites — there’s no way I’d remember what to do in my own soccer crisis unless I had a transcript handy.  Also, this is perhaps one of three incidents in all of G.I. Joe animation 1983 to 2000 where the animators showed blood.  I appreciate the added dash of seriousness.

Here’s the storyboard for PSA #10.  I should know who drew this, but don’t.  I’ll check my sources and update this post when I can.

G.I. Joe PSA #10 storyboard pg 1

G.I. Joe PSA #10 storyboard pg 2 of 3

G.I. Joe PSA #10 storyboard pg 3 of 3

For those unfamiliar with storyboard formatting, here are a few items of note:

-The second panel — the stretched out one — represents a camera move.

-The numbers under the panels represent length of footage in feet and frames.  Old school film editing (and animating) was measured not in seconds/frames, but in feet/frames, with a foot being the physical length of 16 frames of film, and a frame lasting 1/24th of a second.  So where it says “SLUGGED BOARD” at the top left of page one, the board artist has timed out to the audio track each shot’s duration, or is providing a time table for the animators to show how long each shot should last.

As a special thank you, I’d like to acknowlege YouTube user PSAGIJoe, who has uploaded the original, non-satirized PSAs.  You can find them here.

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