Ho boy. It’s difficult to discuss the 1989-1991 G.I. Joe animated series without stirring up strong emotions. Pop culture recognizes the fun of the 1983-1987 series, whether it be Cobra Commander’s voice, the Public Service Announcements, or all the property damage. And dig a little deeper, and you get superb voice acting, smart writing, and strong characterization. And of course, action! But these are not as present in the later episodes. Artist extraordinaire Russ Heath, who designed the animation character models for the Marvel/Sunbow episodes, did come back for most of that second round, but the change in tone and lower production budget didn’t treat his design work as well. The DIC run is hard to watch. Continue reading
Category Archives: Animation
Russ Heath “Cubby” model sheet
Filed under Animation, G.I. Joe Behind the Scenes
Russ Heath G.I. Joe art – Fiona Diamond
Season 3 of G.I. Joe, or as the Shout! Factory DVDs call it, Series 2 Season 1, is a mixed bag. Lots of returning writers, characters, and voice actors, but the show is a different tone. It’s funny, or tries to be, and there’s not much sense of danger. I’m never worried for the Joes. But Russ Heath was on board again drawing model sheets, so that’s a bright spot. Today’s artwork comes from a ridiculous episode called “That’s Entertainment,” where Cobra Commander kidnaps actor/comedian Jackie Love and decides he wants to make movies. Really, the less said, the better. Continue reading
Filed under Animation, G.I. Joe Behind the Scenes
G.I. Joe commercials – 1987 Effie award winner
No doubt you’re familiar with the Academy Awards, given to films and film artists, planners, and scientists. Or the Emmys, given for television, or the Grammys and Tonys, for recorded music and Broadway theatre. You’ve maybe heard of the Clios, which we think of as the Oscars of advertising, but that category is more broadly defined on the Clio website as “advertising, design, interactive and communications.” And there are the Effies, for “marketing communications” — given to marketers by the marketing industry.
G.I. Joe won a silver Effie in 1987. Continue reading
Filed under Animation, Comic Books, G.I. Joe Behind the Scenes, Toys and Toy Art
G.I. Joe Animation Art – “The Wrong Stuff”
As much as I love G.I. Joe toys and comics, I was a fan of the animation first. I went to school for animation, and teach it, and the Sunbow/Marvel G.I. Joe (along with Transformers) are my top shows. Vivid color, strong animation, smart writing, superb sound design, stellar music, and top-notch voice acting bring me back to these two series again and again. They’re charming. And their strengths are such that I can blissfully ignore their many flaws, like the ease with which a squad of Joes flies into space in F-14 jets, or return via parachute.
But Flint Dille and Stanley Ralph Ross’ “The Wrong Stuff,” for all its silliness, is one of the series’ best episodes. One day I’ll write a long post about it, but in a word, it’s funny. So let’s celebrate that fun with an original production cel and background of Wild Bill in full astronaut regalia. Click for larger: Continue reading
Filed under Animation, G.I. Joe Behind the Scenes
10 Things You Didn’t Know About G.I. Joe
My article for TheFw is up. Read it here!
Sunbow Productions memos
In the 1980s Sunbow Productions, based in New York but with an office in Los Angeles, oversaw production of the animated G.I. Joe cartoon. Because the show was so intensive — dozens of characters, props, vehicles, and locations, the show bible and “briefing books” were by necessity large three-ring binders filled with photocopies of model sheets, sample dialogue, photos of toys, and lists of names. All in an effort to properly and correctly feature and advertise Hasbro’s product. Today’s post is two photocopies of memos to the west coast producers and story editors, likely from Terri Gruskin in NY.
You may find posts like this — without artwork, or imagery of characters or people — to be dry. But I find such documents fascinating. In this case because it’s a reminder that the whole process was a series of revisions and rolling changes. And even though the memo is unsigned, it’s a concrete document showing a decision being made, and representing the dissemination of that decision.
Also, mid ’84 appears to be when Tomax and Xamot’s names were finalized. (Without Hasbro documents it would be unfair to call this definitive, but presumably there wasn’t a lag between the decision in Pawtucket and the directive in Los Angeles.) It’s notable that the TV ad for Marvel Comics’ G.I. Joe issue #37 (printed in spring 1985, but the ad was in the works 6 to 12 months prior) refers to them only as “evil twin brothers,” so their names were in flux while (presumably) Legal cleared them.
Filed under Animation, G.I. Joe Behind the Scenes





























