Tag Archives: G.I. Joe action figures

Extreme Freight by Ben Torres

Ben Torres had drawn comics for a pair of small black and white publishers when he started freelancing as a toy designer. This was around 1994, and with the A Real American Hero line of 3 3/4-inch figures ending, I’m referring not to Hasbro in Rhode Island, but Kenner in Ohio, and what became known as GI Joe Extreme.

This image was faxed from Kenner to Hasbro’s advertising agency in October of 1994, along with other drawings at a time when Kenner’s designers, marketers, and lawyers hadn’t yet pinned down all the character names. Click to enlarge.

GI Joe Extreme Kenner design Freight Ben Torres

I’m unclear on who “Tank” is supposed to be. To my mind, the biggest Extreme character is Freight, and while some characters morphed in the development process, what art I’ve seen indicates a pretty linear path for each character type (the leader, the martial artist, etc). From here, Freight is pretty locked in — shoulder pads, do-rag, and everything he says in the TV series is a football reference. Here’s a production figure:

Torres continues to have a fascinating career in toys, product design, brand creation, and marketing. He briefly returned to comics in 2017 for Marvel’s Kingpin miniseries, collected in softcover that same year.

Extreme fans, please feel to make a football reference in the comments.

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Cesspool by Groen

Cesspool turnaround TEASE

Cesspool started out pitched as a similarly eco-themed “Oil Baron.” I’m not sure if that was a codename (probably not) or a title, but the figure and his ilk evolved and we got Cesspool. Along the way, Cesspool dropped his earlier name, “The CEO,” and Eco-Warriors dropped its earlier monicker, “Eco-Force.” We met the Oil Baron here several years ago at A Real American Book!, in fact, another Kurt Groen drawing.

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Toy Trade News – Feb 1982

Toy Trade News, 17 Feb 1982

This industry publication is a fun time capsule because it was published after G.I. Joe debuted at Toy Fair 1982, but before the product really started hitting shelves.

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