Category Archives: G.I. Joe Behind the Scenes

Ben Torres had drawn comics for a pair of small black and white publishers when he started freelancing as a toy designer. This was around 1994, and with the A Real American Hero line of 3 3/4-inch figures ending, I’m referring not to Hasbro in Rhode Island, but Kenner in Ohio, and what became known as GI Joe Extreme.

This image was faxed from Kenner to Hasbro’s advertising agency in October of 1994, along with other drawings at a time when Kenner’s designers, marketers, and lawyers hadn’t yet pinned down all the character names. Click to enlarge.

I’m unclear on who “Tank” is supposed to be. To my mind, the biggest Extreme character is Freight, and while some characters morphed in the development process, what art I’ve seen indicates a pretty linear path for each character type (the leader, the martial artist, etc). From here, Freight is pretty locked in — shoulder pads, do-rag, and everything he says in the TV series is a football reference. Here’s a production figure:

Torres continues to have a fascinating career in toys, product design, brand creation, and marketing. He briefly returned to comics in 2017 for Marvel’s Kingpin miniseries, collected in softcover that same year.

Extreme fans, please feel to make a football reference in the comments.